One of the best business books I have read is the E-Myth Revisited. In the E-Myth Revisited author Michael Gerber talks about why most businesses fail. Many people assume that if they are good at a technical task they will be good at running a business which does that technical task. This isn’t the case. One must also know how to run a business. One of the keys to running a successful business is making it repeatable and setting internal systems structures for how things get done. Your business should ideally be able to run without you. If the internal systems are followed. Since reading this book I’ve been spending a ton of time working “on my business” as Gerber puts it. I have been developing the internal processes at Ryan Watkins Photography for how I go about doing every task in the business. I am constantly tweaking how I do these processes for maximum efficiency and best client experience. I would highly recommend fellow entrepreneurs check out The E-Myth Revisited.
One of the most important parts of any wedding or portrait shoot is the pre-session consultation. During the pre-session consultation we meet ideally in person, but if the client lives far away via skype or facetime, to discuss the session or wedding. By meeting prior and going thru my detailed worksheets both the client and I get on the same page. I figure out what they are looking for and how we can achieve it. This helps prevent many issues from happening during the shoot or wedding. Nearly any shoot I have where issues have arised it was due to a lack of planning or lack of communication. This is why I always do a consultation before a shoot or wedding.