Shortly after graduating from the Hallmark Institute of Photography in 2013 I got a call about a potential client who was interested in a child portrait consultation. I went over to the clients home and everything was going well. We planned out the date for the shoot and figured out the specifics for the session. Then I told them my prices. At that time I was way out of their price range. It was a huge waste of both the client and I’s time.
Running a business takes a lot of trial and error. You have to be willing to learn from your mistakes. To avoid having more instances like this I started putting my full price list online. This transparency benefits both my potential clients and myself. Clients can easily see what I offer and decide if I am within their budget before we even meet. This also saves me time from having to meet with potential clients who can’t afford me.
For work outside of my normal wheelhouse, which I refer to as “commissioned work”, I don’t have set prices put on my website but will deliver a quote once I have enough details about the shoot.
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