When I first got started in photography in high school, I was one of the cheapest photographers around. The prices made sense back then. I didn’t need to make a living from photography. I was also very green. This was prior to my formal photographic training at the Hallmark Institute of Photography.
After graduating from the Hallmark Institute of Photography in 2013 I moved back to Clare. I completely changed my pricing and offerings. I was one of the most expensive photographers in the area. I only sold prints. I prided myself on these things. I stuck with this pricing and structure from 2013-2016. During these years I took on far less clients but every client I did take on paid very well and I was able to live off of the income from that one shoot for some time.
I also had some very problematic clients at this time. Right after finding out about the death of my grandmother, I was screamed at by a client because the area of her home she wanted to put her print was poorly lit. Another client called to scream me out while I was trying to celebrate Christmas with my family because she wanted hundreds of dollars of reprints. No reason why she wanted the reprints was ever given.
Despite being way out of the price range for most people in my local area between 2013-2016, I would still get accused by fellow photographers in other states of being to cheap and a high volume photographer. Also during this time I’d regularly get inquiries about shoots from potential clients who only wanted digital files and many others who couldn’t afford me.
In 2017 I decided to make a change. I quit shooting to meet the approval of other photographers and started putting my clients first. I changed to far more reasonable prices. I got rid of collections and products that no one was buying. I started offering digital files and completely updated my session process.
Since my pricing changes I’ve had nothing but amazing clients. I don’t make as much off of each individual shoot. I would much rather have two great clients over three problematic ones. I do not care at all about meeting the approval of others in my industry. I just care about making my clients happy.