After graduating from the Hallmark Institute of Photography in 2013 I had a two week turnaround time. Like clockwork a little over a week after the session or wedding I’d get an email from the client asking how the photos were coming. Usually they’d request a preview or sample as well. During my slow season, where I have less client work, in 2016 I decided to experiment with speeding up my turnaround time to one week. As I got into my busy season I decided to stick with the one week turnaround time. This is admittedly difficult to maintain during my busy season especially with weddings.
As soon as people find out I’m a photographer they usually feel obliged to tell me all of their photographer horror stories. These usually deal with one of two scenarios. The photographer does to much retouching and removes something like a birthmark or the turnaround time took forever especially in the case of weddings. As someone who tries to learn from his own mistakes and the mistakes of others, I don’t want to fall into this error. Since 2016 I’ve had a one week turnaround time and plan on sticking with it until further notice.